I recall hearing that the first restaurant to offer the now-common practice of one-price combo meals (entrée, fries and a drink, for example) was a Taco Bell. Why has no one brought this concept to the world of printing?
A targeted print ad can be an effective way to generate leads. Three tips for creating ads that get results are: set a clear, specific goal for the ad; write a killer headline; and use imagery that supports the message.
With the incredible proliferation of brands in the b2b and b2c markets, your sales people needs all of the help you can give them to get in the door. It takes both hard work and some new tools to compete.
The June 28 “Print Confessions” blog written by a Graphic Designer received quite a number of comments both here and on the LinkedIn groups where it was posted. The following is an interesting email response I received from Colin Burnell, an estimator/planner at Graphics Plus in New South Wales, Australia.
It will be much more difficult for you to get what you want from your life if you do not identify what you want and figure out who can help you to get it. How does this translate into sales?
I love this quote from Nike’s promotional book: “To get to the next level, you often have to take a step back.” It may be a comment on the company’s fleece brand, but it also describes the awesome production attributes of this case-bound book.
We have all heard that, as managers, we should not get in the way of our staff people doing their jobs. The reality is, as a manager or owner of a small business, we find it necessary to work in the business at the same time we work on it.
I am rather stuck this morning as I prepare a weekly thought for you. Excuse me a second...Sorry. An email came in and I was distracted. It was a Groupon deal at a restaurant looking to grow its business.
The printing industry is very much a closed network, an insular community dominated by those who have worked in it for decades. The longstanding relationships that form within it provide lots of benefits, but this type of network encourages groupthink.
I’ve noticed that many owners and managers actually run their businesses via their cell phones—constantly allowing calls and text messages to interrupt even important meetings, meals, and any personal time. Think of each call as an ERROR in your business.
