Businesses need to develop meaningful relationships with their customers and future customers. Making it easy for them to “talk” with you is at the foundation of a strong relationship. To accomplish this, it’s essential that you build a platform they will enjoy, vs. pushing your product sales messages too hard.
I often wonder about the training that printing sales reps get—or if some get any training whatsoever. The advice the get likely includes things like “go around the gatekeeper,” “they only care about price,” “promise them anything,” and “do a lot of cold calling—it works.”
“Do you have trouble keeping your desk clean!?” I asked that question at a recent conference in South Carolina, and 80 percent of the people in the room raised their hands. If EVERYTHING does not have a place, then those items without a permanent and convenient location start to break down the system.
The more you engage your customers and prospective customers, the more you will encourage engagement and increase your ability to make a point, take a stand, announce a new product or service, and increase your market presence.
Three ways to measure your print ad’s effectiveness are to have CSRs and reps track the referral source of all jobs, incorporate QR codes so landing page visits can be tracked, and utilize discount codes to identify resulting merchandise sales.
Why is it so hard for some people to admit they’ve made a mistake? Some companies spend tens of thousands of dollars training their employees to properly handle customer complaints. Often, a simple and honest apology will do.
We’ve spent quite a lot of time talking about why time management is important and what it means to a salesperson to have good or bad time-management skills. So this is going to be one of those blog posts where I tell you brutal truths about myself and hope you don’t judge me too harshly.
A well-constructed pocket folder that is stylish and useful speaks volumes about the quality of this purveyor of western wear and its brand. Worth noting are the gussets and bleeds, and the tailoring of a stout offset wrapped tab closure also suggest a quality product. This effect was accomplished by designing extra width into the tab, which was folded over and glued for a double-thick sturdiness.
Giving a referral feels good. If you are the recipient of a referral, it must mean that you’ve done something right or you are good at what you do. Make certain that you circle back with the person who dropped your name and keep him or her informed of the status of the sale.
I contend that VDP was commoditized before it was widely adopted. In much the same way the stock market succumbed to what Greenspan famously described as “irrational exuberance,” so too did our appetite for shiny new digital objects.
