Giving a referral feels good. If you are the recipient of a referral, it must mean that you’ve done something right or you are good at what you do. Make certain that you circle back with the person who dropped your name and keep him or her informed of the status of the sale.
Too often, when a job is completed—printed, finished, mailed and billed—we tend to think “it’s over.” How can a job or project be over unless we measure the results or, in some fashion, determine if the solution we provided the customer yielded the expected outcome?
Two more tips for creating print ads that get results: include a clear, undeniable call to action that has urgency, uses simple and clear language, and offers a benefit-driven message; and incorporate QR codes that link to something customers value.
It’s a lot easier to become known for one thing than 10. Less to remember is a powerful strategic marketing tool. Often companies trap themselves by offering too many products compounded by too many services.
I had an interesting appointment with a copier equipment salesperson the other day...But not really. It SHOULD have been interesting. I am an avid buyer of what this rep has to sell. Why wasn’t it interesting?
I was listening to the radio the other day, and there was a segment about the ways in which people and companies use persuasive tactics to communicate with and sell to their customers and prospects. “Foot in the Door” is the one I want to focus on today.
When a print customer says she needs something printed ASAP or even “right away,” you need clarification. For all you know, she’s thinking same day or next day—or maybe to her, next week is fine. If you don’t ask, you’ll assume it means what you think it means.
I recall hearing that the first restaurant to offer the now-common practice of one-price combo meals (entrée, fries and a drink, for example) was a Taco Bell. Why has no one brought this concept to the world of printing?
A targeted print ad can be an effective way to generate leads. Three tips for creating ads that get results are: set a clear, specific goal for the ad; write a killer headline; and use imagery that supports the message.
With the incredible proliferation of brands in the b2b and b2c markets, your sales people needs all of the help you can give them to get in the door. It takes both hard work and some new tools to compete.
