Instead of seeing your marketing and sales departments as separate, it's time to realize that the two can offer each other valuable insight. Your marketing department understands your customers and can craft the content that will invite them to your digital doorstep.
In life, or in business, if you want something bad enough you will find a way. Right? In contrast, if you do not want something bad enough, you will find an excuse as to why it can't or won't work. It is amazing to me how many printing and related organizations are still "stuck."
The 2015 InfoTrends holiday card has two particularly interesting aspects.
The writers of TV’s new action packed-drama, “Supergirl,” know something that all relevant marketers know.
Instead of approaching a new customer to sell in order, how would you like to sell an entire relationship?
The overwhelming majority of businesses who engage in strategic planning do so because it helps their organizations stay on track but m
I received two awful sales emails recently from printing companies. Both companies were launching new websites. The first one was titled "Exciting New Website" and the other was very similar. So why did I rate these emails as a fail?
It’s no surprise that “I just don’t have the time” is the number one answer to the question, “Why are you selling more?”
I recently moderated a 60-minute conversation with three seasoned buying professionals during an online event.
In business, strategic planning serves the same purpose as all the prep work we did to get ready for Thanksgiving.
