Time and Effort or Unique Value?
November 14, 2024 at 11:28 am

Identifying customers’ unique needs, and providing a product that benefits those needs, will build lasting relationships.

We Aren’t Selling Enough
November 14, 2024 at 9:57 am

A publishing director was surprised at how few printers are prospecting. Waiting for orders isn’t enough — it’s time to seek business.

You Can’t Always Get What You Want!
November 13, 2024 at 3:24 pm

Having felt disappointed at a new job, Bill Gillespie was surprised when it brought unexpected growth. Now, he shares some advice.

What I Wrote vs. What I Said
November 12, 2024 at 11:30 am

An email comes in from angry client — or so you think. Misreading tone can cause damage. But you can’t misread Bill’s advice this week.