The last session of the PBI Boston conference was titled, “How to Source Printing in 2012: Best Practices.” What the three savvy pros from different industries said was so shocking, it blew me away. Turns out, the tried-and-true, age-old practices of print buying are still—to this day—the best and most effective ones
Courier’s revenues for the quarter ended March 24 were $62.4 million, down slightly from last year’s second-quarter revenues of $62.7 million. However, its net income of $440,000 represents an improvement over last year’s second-quarter net loss of $4.8 million.
Could you imagine turning on ESPN and watching a game in which the players and coaches had no idea what the score is? Now how about operating a printing company without metrics to measure if it is successful or not?
I got an invitation to an event by Rider Dickerson a few days ago. This is such a great example of how a printing company can also present itself as a content provider and an industry resource on topics that often extend beyond putting ink on paper.
This PaperSpecsGallery.com entry is a blue chip of an idea for any portfolio. Linking the concept of the stock certificate to a collectible piece of art (both things that increase in value in happy times) is money in the bank.
Imagine if your fears were gone. For a sales rep, that might mean doing cold calling (the equivalent of asking a pretty girl to dance). No fears. No trepidation. No hesitation. All gone. In their place: confidence, success and safety.
Last week’s blog on paper price increases prompted a lot of interest. I received a good number of emails and phone calls from printers who thanked me for asking hard questions. But what about the response from paper industry?
With some publishers settling their antitrust lawsuit with the government, prices for e-books are expected to come down. But how much of a change will we really see? The big change will be that retailers will be allowed to discount the price of e-books.
I have been working with my son Paul on our annual Ratio Reports/Studies for the printing industry. It’s a very tedious process, to say the least. However, I believe it’s a very important exercise for print shop owners and managers.
Your customers receive a barrage of marketing messages every day—just as you do. Use compelling personalization to stand out on such a crowded playing field. Consider creating a brochure template that allows you to quickly insert customization and get a follow-up piece in your prospects’ hands.
