This business owner was not going to leave his ideas—OR his customer’s satisfaction—to chance, so he incorporated great service right into his checklist and required his lead techs to follow them and check off the action items, prompt by prompt.
Want to avoid bringing your sales to a dead halt? Don’t make these sales-killing assumptions. Watch this week's Short Attention Span Webinar to learn what they are.
The Web is a visual medium. Good design supports your landing page’s content, guiding visitors through your message toward a sale. A few landing-page design tips: put the most important landing-page elements in the upper 300 pixels of the page, keep it simple, and format the page according to the “F” pattern.
The objective of your strategic market planning should be to deliver the most impact in the least amount of space. Most marketers realize that prospects want to find the answers to their basic questions quickly and be provided with a clear path to take action when they’re ready.
WASHINGTON, DC—The U.S. Postal Service (USPS) ended its second quarter (Jan. 1–March 31, 2012) with a net loss of $3.2 billion, compared to a net loss of $2.2 billion for the same period last year. Despite ongoing management actions that USPS believes have grown and improved efficiency, the Postal Service feels the losses will continue until key provisions of its five-year business plan move forward.
“The $69.1 billion market for the four packaging segments we studied will grow to more than $80.4 billion by 2015. While the market provides significant opportunities for firms in the print value chain, most do not understand the complexities of the market, especially the differences between vertical markets, and the macro forces that drive brand owners’ packaging decisions,” according to Kevin Karstedt of research firm Karstedt Partners.
In the uber-competitive world of photo printing and photo books, you don't have to wait long for the next deal. Whether it is 101 free prints or a deeply discounted book, the deals keep coming, without any signs of abating.
Dear Franchisee: We know what we are doing. Our model gets results when you follow it. Instead, you have decided to go it alone. You make excuses for your lack of participation and tell us we don’t understand “your unique set of circumstances.”
The U.S. Postal Service ended its second quarter with a net loss of $3.2 billion, compared to a net loss of $2.2 billion for the same period last year. The quarter also saw a decline in Standard Mail, attributable to a drop in direct mail advertising spending across a number of sectors as sales prospecting slowed in certain sectors, advertisers used more selective targeting methods and competition from electronic advertising media increased.
Bad-apple printers will tell a client that a paper has been discontinued when the reality is that the shop’s regular paper merchant doesn’t carry that paper any more. Granted, access may not be easy in terms of securing credit or preferred discounts with a new merchant, but the paper is still readily available.
