“The Changing Face of Back to School Survey” of the K-12 education market found that 77 percent of respondents think publishers will go out of business if they do not move to multichannel publishing. And the same percentage think that day is not far off, predicting that within five years printed materials will become less important to their business than digital content.
In 1985, Carl and Judy Gerhardt headed to Colorado Springs, CO, as the proud new owners of an American Speedy franchise. That move led Gerhardt to play a prominent role in propelling the Allegra Network into a Top 25 printer, reaching a peak of $371 million in network sales for 2008.
David Harding, president and CEO of HardingPoorman Group, a $34 million printer, cut his teeth in the industry as the owner of The Printing Co., a quick printing operation. Harding has never been afraid to take up Plan B.
Apple creates market differentiation, influences public perception and helps ensure that every Apple product, every Apple store and every Apple marketing campaign all work toward one memorable, admirable goal: thinking differently. Why don't printing companies talk about themselves that way?
In this week’s “Short Attention Span Webinar,” Kelly and I talk about my favorite subject: Time Management.
Up-selling is another great way to increase your share of customer. This approach entails targeting existing customers with a message focused on selling a higher-priced product. Branding, discounting, incentives and long-term value propositions can be used as tools of persuasion.
Today, not only do you need to have an intriguing value proposition, you need to find a way to say something, blog something, market something or publish something with truly unique wording. Here are five quick marketing tips:
FutureMark Paper Group has been launched as the umbrella group for the two recycled paper producers that previously operated as Manistique Papers and FutureMark Paper. FutureMark Paper Group is strategically aligning the talents of its Manistique and FutureMark Alsip teams to accelerate product development, spark innovation and enhance the business value it delivers to customers.
Although I sensed I had a problem on my hands even before my mother reported seeing my sales rep at her beauty salon getting his nails done during business hours, I realized I needed to do something about it now.
Michael Osborne was asked to create heart imagery for Moo.com’s Luxe Card product promotion. The results reflect his signature style—bright, cheerful, fun and inventive. Fifty unique designs for card backs were printed in CMYK digitally on stock that is as rich and unique as the designs—triple the thickness and weight of most ordinary cards with a rich seam of color within the layers of paper.
