Once you get that prospect on the phone, you need to get to the Sales Bridge as fast as possible. In this week's blog, Bill Farquharson talks about what that means, why it's important, and how to get there.
There are many faces to convergence and you cannot expect anyone to support your business if you do not focus on the customer and, in our fast-moving world, keep your customer close and informed. The NYU – Prism Award Luncheon, and Graphic Communications Scholarship Foundation (GCSF) and the APC–NYC Awards Event, are two examples of events that support the concept of customer convergence with a singular focus on the customer.
There needs to be standardized processes for every area of your operation, not just vague assignments that leave a new employee to figure out some kind of procedure that may or may not fit with your organization. Give your new employee an established procedure for performing important tasks in your operation, and the new hire will be empowered to hit the ground running.
InfoTrends' Ultimate Guide Online platform now features access to the wide-format printing (WFP) market. With product specifications for over 300 products from a total of 40 vendors, the guide provides side-by-side comparisons of WFP printers from a wide range of vendors based in all regions.
Foremost Communicationsis of Grand Rapids, MI, is reportedly the first North American company to install a new Screen Truepress JetSX sheetfed inkjet press. The company forecasts significant growth in one-to-one solutions, targeted direct marketing and personalized packaging as the result of the investment.
Everyone thinks that they are unique and yet many sales people suffer from the same obstacles. In this week's Short Attention Span Webinar, Bill Farquharson shares some of his answers to some common questions.
If you keep working at your business and put aside immediate profits for the sake of future success, you can be reasonably confident that sooner or later you will find your niche. The problem is, once your niche becomes your success you will stop looking for new ways, new innovations, new paths, because your success will speak for itself.
Consider overall look, color, font, and other factors when coming up with a new logo. Your logo design should derive from your brand attributes.
Surveying helps preserve your brand on social media review sites. Surveying is a customer early warning system. If you are getting timely feedback, you are able to react before customers leave negative comments on social media sites. Customers now have the upper hand.
In this week's blog, Kelly Mallozzi shares some thoughts on helping you get your sales mojo back, and invites you to share some of yours.
