Companies often want to change something. Direction, focus, resources, etc. At the heart of the desire for change is usually a dissatisfaction with the current situation. But if the proposed change is predicated on a new ad campaign, regardless how creative the creativity is, it will inevitably disappoint and miss the goal if there is not an overarching strategy driving it. Here are a few insights that you can consider to make your company’s marketing more successful.
The Obama Administration has enabled U.S. paper companies to pocket an estimated $25 billion in black liquor tax credits the past six years, but here’s a clear sign the tap is about to run dry: The paper industry’s trade association this week hailed the recent Republican election victories as a sign of "Americans’ real appetite for change in Washington, DC."
To understand this turn of events, and why the paper industry is biting the Democratic hand that fed it so lavishly, it’s time for a quick civics lesson about the political parties’ competing approaches to climate change.
Veteran’s Day is a great time to reflect on all that our armed services have done for our country. And for me, it’s way past time to ask what we as business owners can do for the veterans. If we all made a commitment to hire veterans then we might make a dent in the unemployment numbers for returning troops.
Luck favors the hard working salesperson. The luckiest reps are the hardest working reps. Create your extraordinary luck by putting in extraordinary effort.
Press manufacturer Koenig & Bauer (KBA) reported significant progress in the third quarter of 2014 with the implementation of its Fit@All program and in achieving its sales and earnings targets for the year. Group sales to September 30 were up 8.5 percent to €791.8m.
Almost as important as your customers 2015 growth plans (the subject of last week’s sales tip) is your 2015 sales growth plans. That’s the subject in this week’s sales tip by Bill Farquharson.
Recognized as a leader in sustainability efforts at the American Forest & Paper Association's (AF&PA) annual meeting last week, Domtar Corp. took home two awards. The Innovation in Sustainability Award was given for its BioChoice Lignin; and its Barge Unloading and Conveyor Project received a Leadership in Sustainability Award for Energy Efficiency and Greenhouse Gas (GHG) Reductions.
The September quarter shows improved organic revenue growth and operating efficiencies for Multi-Color Corp. (MCC), both contributing to better earnings. For example, net revenues increased 21 percent to $213.0 million from $176.6 million compared to the prior year quarter. "We see these improvements as broadly based and sustainable. We are now focused on further organic revenue and earnings growth potential for next fiscal year, as well as acquisition opportunities," said Nigel Vinecombe, president and CEO of Multi-Color Corp.
CHICAGO—The 2014 third-quarter results for RR Donnelley have been released, reflecting continued success. Despite a challenging comparable related to the timing shift of a significant customer project into the fourth quarter this year, the company achieved organic revenue growth of 0.8 percent in the third quarter.
STAMFORD, CT—Announcing its financial results from the third quarter of 2014, Cenveo reported net sales of $480.6 million, which is up 8.5 percent from the third quarter of 2013. The increase is primarily due to sales generated from the integration of National Envelope into Cenveo's envelope operations, which was acquired on Sept. 16, 2013. In addition, the company was able to pass along paper price increases to certain customers in its envelope operations.
