Eight Ways to Show Customer Appreciation
November 12, 2015 at 2:04 pm

Your company is good at pleasing its customers and giving them what they want. But, do you ever go out of your way to show a little extra appreciation? Take a moment to reflect on how important your clients are to your business. Now that the holidays are approaching, it’s the perfect time to focus on giving back.

Print Buyers and Equipment Lists
November 12, 2015 at 11:50 am

The question about print customers and a printer’s equipment list comes up often, as it did last week on the webinar I participated in. During that event, I brought this up because it’s significant. In the recent study I did with John Zarwan, in which we collected data from 315 professional print buyers, 73 percent of those surveyed said that a printer’s equipment influences their selection of print partners—at least some of the time.

Digital Label Presses Help SnugZ Customize Promotional Products (Includes Video)
November 11, 2015 at 12:07 pm

Promotional products firm SnugZ USA is using two Epson SurePress L-4033AW digital label presses to create customized labels, personal care products and dome stickers for a variety of customers ranging from Fortune 500 companies to smaller mom and pop shops. "When we heard that the SurePress would be able to offer us better quality, we were very interested," said Jennifer Imes, digital print manager, SnugZ. "One of the features that we love about the SurePress is its repeatability—it allows us to take a job that we printed a year ago and print it today and have it look exactly how it did a year ago."