The higher your profile, the more prospects you reach. It’s that simple. Today, that means you need to be active in social media if you want to be a high-profile printing company.
Before you jump into Twitter, LinkedIn or Facebook (corporate-wise, not your personal page), you need a decent, professional, accurate and current Website. The emphasis is on current, because I see far too many printers’ Websites that are stale and, quite frankly, sad. Better to have no site than a sad, old site.
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com