Top sales reps win because they think differently. This series will reveal the mindset and habits that set the top 1% apart.
Columns/Opinions
Kevin Abergel brings two decades of successfully selling and marketing luxury print with digital embellishments and universal design to companies all over the world.
He dedicates his time to solving his customers business problems through innovative printing technologies, all with a keen eye on increasing brand engagement, increasing brand recognition, and increasing brand awareness for their products.
He believes the key to selling more product is by bringing its value proposition directly to the packaging.
He devotes a considerable amount of time thinking strategically about how this can be done using embellishments and other finishes.
He continues to study the effects of how luxury print leaves a deeper footprint in the brain, and why brands are remembered long after the box has been opened.
He embodies the idea that consumers buy packaging first and products second and empowers his team to innovate and disrupt the status quo.
Prior to founding taktiful, Kevin worked his way up the ranks at MGI Digital Technology where he worked with his father and his uncles and played an instrumental role in driving the sales and marketing of digital embellishments and luxury print.
His roles at MGI include Senior Vice President Sales and Marketing, Americas and APAC, North American Marketing Manager, EMEA Sales & Marketing Manager, Director of EMEA Marketing, among others.
Pedro Chaves is a multifaceted film director and marketing specialist. With a background in journalism and film studies, Chaves has successfully bridged the worlds of creative storytelling and strategic marketing. He has worked with companies such as Warner Bros, 20th Century Fox, Samsung, Sudzucker, Esko, Kongsberg, Enfocus, and many others.
Over the years, Paul Bobnak has collected mail and industry research to better understand the direct mail space. Here are three studies that show why mail still performs.
When a buyer hesitates, the worst move is to push harder. There's a better approach and Bill Gillespie shares it here.
Selling gets easier when you stop focusing on the process, and instead focus on your customer. Bill Gillespie proves it here.
The best direct mail is anything but junk. In a cluttered digital landscape, it remains a tangible, trusted touchpoint that gets noticed.
Change is uncomfortable, but history proves that those who embrace new tools stay relevant. Here's how you can plan to win in the new year.
More Blogs
