March 1, 2013

Commercial Printing Industry News Briefs from Printing Impressions’ March 2013 edition, including items on Vertis Communications; EPS-Doublet and Think BIG Solutions; Royal Printing and Modern Printing; Classic Graphics; The John Roberts Co.; the U.S. Postal Service (USPS) and Valassis Direct Mail; Impressions Plus Printing and Copying; and Eastman Kodak.

NAA Files Brief in Suit Against the Postal Regulatory Commission
February 11, 2013

The Newspaper Association of America (NAA) filed its initial brief in its lawsuit against the Postal Regulatory Commission regarding that agency’s August 2012 decision to approve a negotiated service agreement between the U.S. Postal Service and Valassis Direct Mail. The lawsuit is being heard in the U.S. Court of Appeals for the District of Columbia Circuit.

Newspaper Inserts Drive Users Online as Part of New Path to Purchase
October 31, 2012

Nearly 60 percent of insert users bought a product or service in response to seeing a newspaper insert, and 30 percent searched online for more information about a product or service within 30 days of seeing it in an insert, according to the Valassis survey

Valassis’ Cost Cutting Spikes Its Net Earning as Revenues Fall
October 25, 2012

Valassis’ net earnings were $36.7 million, an increase of 33.5 percent from $27.5 million in the prior year quarter. Revenues totaled $523.8 million, compared to $528.4 million in 2011. This earnings increase was primarily the result of the previously announced cost reductions and a favorable income tax adjustment resulting from the expiration of certain tax reserves.

Valassis Lands Multiyear In-store Marketing Partnership with Rite Aid
September 21, 2012

Valassis and Rite Aid Corp. have entered into a multiyear partnership to develop and execute in-store marketing and media programs. The new partnership will maximize efficiencies across the Rite Aid network of approximately 4,600 stores and ultimately create a shopping environment that directly meets consumers’ needs.

Newspapers Seek to Bust USPS Pact with Valassis
August 31, 2012

WASHINGTON, DC—The Newspaper Association of America (NAA) has filed for an emergency injunction against the $107 million contract the U.S. Postal Service (USPS) signed with Valassis Inc. of Livonia, MI. The trade association wants to block the deal pending a full judicial review.

Bid to Overturn $107-Million USPS Mail Contract Approval ‘Likely to Succeed’
August 29, 2012

Malin Moench, the Public Representative appointed by the Postal Regulatory Commission to represent the views of the general public in the review of the proposed contract between USPS and direct mail giant Valassis, said the Commission misapplied antitrust principles in approving the $107-million deal.

The deal offered Michigan-based Valassis discounts of at least 20 percent on postage for any additional mailing it carries out for major national retailer advertising beyond existing volumes.

Yesterday, the Commission’s Public Representative...said regulators were wrong to rule that the USPS contract was “fair competition” with the newspaper industry’s advertising business solely because it will be above-cost.

U.S. Newspapers Seek Injunction Against USPS Direct Mail Contract
August 27, 2012

The Newspaper Association of America, representing around 2,000 local and community newspapers across the country, filed on Friday for an emergency injunction on the new USPS contract with Michigan-based direct marketing giant Valassis. The trade association hopes to block the three-year, $107 million contract pending a full judicial review.

The contract proposed by USPS back in April offers discounts of around 20 percent for Valassis if the company sends out at least a million extra mail pieces a year beyond its existing mailing campaigns.

The newspaper industry…says the Postal Service is giving unfair assistance to Valassis to take advertising that newspapers currently

Valassis Recognized by Advertising Federation for Workforce Diversity
August 23, 2012

Valassis has been recognized for the third time by the American Advertising Federation  with a Mosaic Award for its Workforce Diversity program, “ECHO: Driving Success and Inspiring Cultural Change.” The company is committed to creating a culture where an increasingly multicultural associate population is welcomed.

Valassis Sees Its Revenues Slide and Net Earnings Take a Big Hit
July 26, 2012

Valassis revenues for the second quarter totaled 540.2 million, a decrease of 4.4 percent from $565.2 million in the prior-year quarter. Second quarter 2012 net earnings were $21.7 million, a decrease of 28.4 percent from $30.3 million in the prior-year quarter.