Valassis Lands Multiyear In-store Marketing Partnership with Rite Aid
LIVONIA, MI—Sept. 21, 2012—Valassis, one of the nation’s leading media and marketing services companies, and Rite Aid Corp., one of the nation’s leading drugstore chains, announced they have entered into a multiyear partnership to develop and execute in-store marketing and media programs. The new partnership will maximize efficiencies across the Rite Aid network of approximately 4,600 stores and ultimately create a shopping environment that directly meets consumers’ needs.
“We are excited to be working with Rite Aid and look forward to collaborating with them and their supplier partners to enhance the shopping experiences of Rite Aid customers nationwide,” said Michael Kowalczyk, Valassis vice president and general manager of In-Store Marketing.
The new partnership will enable Rite Aid to create a consistent look for its in-store marketing and media programs, aligning them with the company’s overall marketing objectives.
“Valassis has a proven track record of effectively implementing and executing in-store marketing and media programs,” said Craig Riner, Rite Aid vice president of marketing. “Selecting Valassis as our new third-party in-store marketing partner will allow us to expand on our vision to create the most meaningful wellness and value shopping experience for our customers.”
Valassis is one of the nation’s leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum® media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform – in-home, in-store and in-motion. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs.