The Print Council

Print (coupons, circulars) continues to play an essential roll in the U.S. consumer's grocery shopping experience, recent data analysis shows.

Nearly half of marketers recently queried agree that data is the most underused asset in their organization, according to a global survey.

Key findings from BIA/Kelsey's latest local media ad spend forecast finds direct mail grabs 43% of total retail ad spend. Overall, direct mail accounts for 27% of total local ad spend.

The latest findings from BIA/Kelsey’s ongoing study of SMBs advertising efforts finds SMBs are increasingly embracing mobile and social platforms.

Consumers of all ages and incomes use coupons, with Millenials (ages 25-34) being the heaviest users and more likely than other age groups to turn to mobile and social media to acquire savings.

U.S. adults will spend nearly 44% of their overall media time with digital this year, including nearly 20% on mobile--compared to 19.2% on laptops and PCs.

According to a national survey regarding mobile holiday promotional emails, poor mobile design and user experience is the biggest source of frustration for consumers. The issue most often cited? Irrelevant content.

In a survey examining how consumers are introduced to new products and brands, TV ads (58%) take the top spot. Magazines (31%) and direct mail (21%) also play an important role for many Americans.

A recent B2B survey finds info seekers continue to rely on print as a source for industry related content and publishers report that print remains a key source of revenue. Despite this, 32% of publishers expect to cut their print ad budgets in the next year.

A recent B2B survey finds info seekers continue to rely on print as a source for industry related content and publishers report that print remains a key source of revenue. Despite this, 32% of publishers expect to cut their print ad budgets in the next year.