The Print Council

U.S. consumers want to keep the option to receive paper bills and statements. In addition, 72% agree that print and paper can be a sustainable way to communicate if responsibly produced, used and recycled.

According to the latest quarterly report from ScanLife, 4 million consumers scanned mobile barcodes for the first time in Q2 and nearly 6 million active users scanned at least once.

Traditional media still claims top spot for reaching affluent adults. TV has the lead when it comes to recall of, and interest in, a luxury item they saw or heard, while magazines prove effective in reaching those who plan to buy luxury items.

88% of U.S. consumers associate negative feelings with brands that have poorly performing websites and mobile apps, finds a recents survey conducted by Harris Interactive.

U.S. smartphone adoption is rapidly growing and has hit 61% -- up more than 10% since smartphones became the mobile majority in early 2012, says Nielsen.

A survey finds 77% of marketers say real-time personalization is crucial to their marketing strategy, yet 60% note they struggle to personalize content in real-time.

New research finds consumers are more likely to visit brands' websites thanks to direct mailings versus email marketing messages.

According to the latest analysis from Epsilon, the average email open rate increased to 31.1% in Q1 of 2013, representing the highest rate in 2+ years. Epsilon suggests marketers are optimizing their email programs for mobile devices.

Total U.S. ad spend for Q1 2013 declined 0.1 percent from a year ago. Kantar states the lackluster start for 2013, with flat year-over-year results, is due in part to strong 2012 growth caused by political and Olympic ad spending.

According to a national survey on social media behavior, 52% of social network users have either taken, or considered taking, a “vacation” from one or more social networks in the past year.