The Print Council

Study: Do Consumers Watch Video Ads?
November 7, 2013 at 4:18 pm

This UMass Amherst study looks to understand what factors influence people to complete watching video ads and what contributes to them abandoning ads.

When Does it Pay to Post on Facebook?
October 31, 2013 at 12:37 pm

Analysis of over 2.8 million Facebook posts from 23,000 brands provides a snapshot, by day of the week, of posts distribution and engagement potential.

Social Media Tops for B2C Content Marketers
October 25, 2013 at 11:51 am

The overwhelming majority of B2C marketers - 90% - used content marketing in 2013. This report reviews tactics, effectiveness, confidence in the strategy, and more.

Facebook Losing Popularity With U.S. Teens
October 23, 2013

According to a recent survey, the popularity of Facebook appears to be waning among U.S. teenagers with Twitter taking the lead as teens' favorite social platform.

Pew: U.S. Adult Gadget Ownership Statistics
October 21, 2013 at 9:51 am

According to the latest mobile-related figures from the Pew Internet Project, 91% of American adults own a cell phone (56% have a smartphone); tablet ownership has reached 35%.