Mohawk Fine Papers

Mohawk has introduced a new campaign designed to support an emerging maker culture and three new supporting publications enhanced with additional content made possible through Mohawk Live, Mohawk’s new augmented reality mobile app.

The new Mohawk Live app was specifically designed to enhance materials printed on Mohawk fine paper, connecting the high-touch medium of paper with the high-tech experience of augmented reality. The app provides seamless integration of print with dynamic, interactive content, transforming a one-dimensional image to a multidimensional experience featuring 3D images, videos, photos, infographics and animations.

In a world where information is transmitted digitally, print mediums have been in decline. For decades, Mohawk Fine Papers' flagship paper was super-fine, a high-quality paper tailored for use on high-end art prints and books.

While the mill still produces such traditional papers for those end uses, Mohawk has been able to successfully market its super-fine to online end users.

Mohawk was able to find this new market by creating a new strategy—instead of waiting for business to find them, they have been seeking new and innovative ways to find and create demand.

Commercial printing industry supplier company and personnel news from Printing Impressions’ June 2013 edition, featuring INX International Ink, manroland web systems, Bell and Howell and Royal Sovereign International, EFI and printLEADER, Whittier Mailing Products, Mohawk, and Q.I. Press Controls.

Mohawk Fine Papers is embracing the technology often blamed for reducing demand for paper. Mohawk is buying smaller companies and making other investments to tailor new products to digital printing.

In dollar terms: Mohawk paper sells at an average of $2,500 a ton. The company can charge four times as much for the same amount of a digital-ready material (synthetics such as vinyl or polyester, which Mohawk coats, enabling its customers to print on it).

In recognition of Earth Day 2013, Mohawk announced today that it has been named to the U.S. Environmental Protection Agency’s national list of 100% Green Power Users list for the seventh year in a row. Mohawk is ranked among other leading renewable energy purchasers including Intel, Whole Foods Market, Staples, the US EPA, Union College, and the Empire State Building.

Commercial printing industry supplier company and personnel news from Printing Impressions’ March 2013 edition, featuring Vecoplan LLC; MGI Digital Graphic Technology and Advanced Print Technologies; Plockmatic International AB and Morgana Systems Ltd.; X-Rite Inc.; Mohawk Fine Papers; and Heidelberg.

Commercial printing industry supplier company and personnel news from Printing Impressions’ November 2012 edition.

As a silver sponsor of the the third and final presidential debate of the 2012 election cycle, Océ has donated approximately $50,000 worth of printing services for materials directly related to the event. “Print production was a major line item in our budget until Océ stepped forward and offered it as a donation,” said Joshua Glanzer, director of public relations, Lynn University.

Commercial printing industry supplier company and personnel news from Printing Impressions’ September 2012 edition.