Mohawk Paper Mill Successfully Changing with the Times

In a world where information is transmitted digitally, print mediums have been in decline. For decades, Mohawk Fine Papers' flagship paper was super-fine, a high-quality paper tailored for use on high-end art prints and books.

While the mill still produces such traditional papers for those end uses, Mohawk has been able to successfully market its super-fine to online end users.

Mohawk was able to find this new market by creating a new strategy—instead of waiting for business to find them, they have been seeking new and innovative ways to find and create demand.