The proliferation of emerging technologies has dictated a re-birth of the printing industry.
The printer's role prior to this digital era was to put ink on paper. The printing companies that are successful today are the ones who realize that their role is to keep an eye on technological breakthroughs and evaluate how they apply specifically to their customer base. It is no longer about just printing, but rather about selling integrated cross media solutions.
While a number of printers are trying to "get in the cross media game", this webinar is designed to share with you what is working and what isn't.
Key concepts that will be explored include:
- Critical resources required to successfully implement a cross media campaign
- Identifying the right decision makers
- Selling strategies for effectively delivering your value proposition
- Advice from practitioners that are evolving their business models on the opportunities and pitfalls
Sponsored by Allegra Network
To view this webinar click here!:
Offset Printing - Sheet-Fed
Ferrostaal Equipment Solutions North America has announced its lineup of exclusive sales and service dealers serving the Central and Western United States. The dealers are responsible for sales, quick-dispatch technical service, parts and all customer support in their regions on behalf of Ferrostaal and Ryobi.
The 150 VIP attendees at Heidelberg’s recent President’s event witnessed a mix of high and low energy. The “high” was a kickoff tribute dinner for former president Jim Dunn; the “low” was an educational program focusing on low-energy UV printing.
Ferrostaal Equipment Solutions North America announced it now has in place an experienced team of sales, technical support and customer service managers and representatives to serve customers across the United States and Canada. Starting next week, it will begin announcing its lineup of authorized dealers.
In the offset printing category of the 41st WorldSkills competition, the gold and silver medals went to two young women. The pace was set by 22-year-old printer Makiko Ito, who finished some way ahead of Susanna Virtanen from Finland.
Specialty Finishing, a full-service folding carton manufacturer, purchased two KBA Rapida large-format sheetfed presses from KBA North America at GRAPH EXPO 2011. “We chose to purchase two large-format presses from KBA because they could offer the highest level of automation and productivity, as well as a custom-configured press for our particular needs,” says Mark Wright, Specialty Finishing president.
Offset press output still comprises 90 percent of the printing done, by some accounts, but you wouldn’t know it based on all the attention given to digital inkjet- and toner-based devices at Graph Expo. Lithographic press manufacturers aren’t standing still, however.
In the case of Ross PrintMarketing, the printing element is not as important as the overall campaign. The value proposition offered by the Denver-based firm is as a purveyor of marketing tools, some of which are print-based (such as direct mail), and others that are data-driven (including response rate and ROI analysis).
Simple folding machine techniques for consistently better signatures.
In static sheetfed, web offset and digital printing, the term “crossover” denotes the number of impressions at which a per-unit cost advantage can be gained by switching a job from one process to another. Technological advancements continue to enable companies that offer all or most of these processes to be competitive over a wider range of jobs, extending the run length crossover between processes.
