Data Management
August 10, 2018 at 11:37 am
What really is big data? Understand the different types of data to help determine how they might be used together to provide the answer
July 17, 2018 at 2:09 pm
What the magazine industry needs to focus on is using data analysis to help advertisers deliver highly targeted, high-impact print ads.
July 5, 2018 at 11:53 am
The gist of the California law protecting customer data privacy looks a lot like the EU’s enacted General Data Protection Regulation.
June 15, 2018 at 11:46 am
The fact is, an awful lot of data is simply collected, but never managed or “cleansed” at all.
June 1, 2018 at 1:38 pm
DMA CEO Tom Benton spoke about the Association of National Advertisers acquiring DMA and what that means for data-driven marketers.
June 1, 2018 at 12:21 pm
A solid workflow allows printers to do more than move jobs through more quickly; it allows them to make informed business decisions.
May 31, 2018 at 3:41 pm
DMA is now part of ANA, per an announcement from the Association of National Advertisers.
May 25, 2018 at 1:53 pm
If you’ve gotten emails from businesses updating their privacy policies, it’s because of the new General Data Protection Regulation.
May 17, 2018 at 9:55 am
Technology has allowed us to increase direct mail ROI even more! By adding technology, you can draw attention to your mail piece.
May 15, 2018 at 12:59 pm
Melissa and NAPCO Media announced highlights of its new research showing U.S. companies are still unprepared for the E.U.’s GDPR.
