The paper industry as a whole has made some strides towards sustainability, but we’ve still got a long road to travel. We should have an honest conversation about the key metrics to determine how to make and use the most environmentally responsible paper. Collaborative efforts will achieve the best results.
National Geographic demonstrated a good model for collaboration and deserves recognition for committing to a process that was
This invitation grabbed our attention here at PaperSpecs. Red wines are the theme of the evening, and the letters R-E-D figure as the prominent design element in a clever marriage of the word and the color.
The best design reflects the culture of its time. And that's what I love about this invitation for the annual Luminocity Gala 2012, which is known for being a fashion-forward event. Drawing inspiration from the fashion forecast, the designers incorporated trending colors and styles.
Spanish magazine Revista Cruce, is gorgeous from the first of its 44 pages to the last. The variety of papers used in the magazine work together seamlessly—conveying the personality of the publication, enhancing the stories and bringing out the best in photographs.
The package that you are about to view from the www.paperspecsgallery.com team is a clear example of how "less is more." The bold black type on bright yellow stock screams strength and detail awareness, and conveys a simple, clear identity that oozes trust.
Finch Paper has been awarded the 2012 Pulp & Paper International Promotional Campaign of the Year Award for its “Digital Field Guide” campaign. The company took a cutting-edge approach to reach its print-industry audience, utilizing both personalized URLs and print-on-demand technology, allowing recipients to customize the guide with their choice of three covers.
The Gather Journal, a new food and lifestyle magazine, has published a gorgeous premiere issue. Printed entirely on uncoated stock, the journal’s deeply saturated images evoke an intimate mood on this paper. From the mouthwatering recipes and photography to the nutritious essays and enticing graphic design, it is satisfying in every way.
It’s yin meets yang. It’s “all business,” meets “let’s party!” Designed by and for an industrial design firm, this business card blends the latest trends, such as tactile letterpress printing and uncoated paper (two 130-lb. sheets duplexed to create stock so thick you could scoop ice cream with it).
When it comes to print, I like the unexpected. Iggesund’s promotion for the Invercote sheet incorporates an ample dose of it. There are many reasons to love this piece—yummy textures, surprising pop-outs, images that appear to be 3D…all ideas you’ll want to steal.
Call me lazy, but I’ve never felt the urge to buy my own paper for print jobs. As tempting as it sounds to order my own paper, there are too many potentially ugly consequences for me as a client.
