Consumables-Paper - Offset
This week PaperSpecsGallery.com showcases an oh so fun and interactive calendar with a very unique way of incorporating "sound" into a printed piece.
This week, PaperSpecsGallery.com is featuring a Valentine's card with an added twist. As an aha-element and for the finishing touch, the designer added a little sugar on top! Literally.
Designers trying to communicate with printers are like cats trying to talk to dogs. They both communicate in different languages and with different perspectives. Talk to us creative folks in our own language. Learn how to speak “design” and, in turn, we will be happy to learn a few terms of print, and put our creative trust into your capable hands.
This week's featured piece is an invitation designed for Advantage's exclusive corporate event. The invite keeps the clients corporate identity and branding in mind. The end result was a stepped accordion fold invitation, where attendees could view one page at a time like a book or extend it out to view it all in one glance.
Mohawk has introduced a new campaign designed to support an emerging maker culture and three new supporting publications enhanced with additional content made possible through Mohawk Live, Mohawk’s new augmented reality mobile app.
The love for design and typography is clearly evident in this destination wedding invitation, which also serves as a tourist guide with maps, a cut-out bib, and tourist destinations of the host city, Chattanooga, TN.
Printing firm Digital Color Concepts (DCC) in Mountainside, NJ, in collaboration with New York City creative agency OTTO NY, and a cast of photographers and street artists, celebrate the power of visual communication in a revealing tour of New York City after dark—or "the other New York" as they came to call it.
Based on information from unnamed “paper industry sources,” the New York Post reported that Time Inc. is saving “at least $10 million a year” by switching from CGW to “razor-thin” SCA in its weekly magazines, “unbeknownst to advertisers.” You don’t suppose any of those sources were from companies that make coated paper, do you?
Color reproduction isn’t as good on SCA, and “bleed through” is worse because the paper is thinner, the tabloid quoted the sources as saying.
My fellow paper geeks will recognize the over-generalizations here: For example, color reproduction isn’t always inferior on SCA, and a thin paper doesn’t necessarily
Everyone needs to recognize that the paper industry isn't simply 8½x11 copy paper. Think medical supplies. Microwave popcorn bags. Food packaging. Receipts at gas pumps and restaurants. Lottery tickets. Beer and wine labels. Toilet tissue, paper towels and napkins. Cardboard boxes. Gift-wrapping paper.
These are some of the paper products of Wisconsin. No computer, iPad, tablet, smartphone or other technology can take their place. And rest assured that the paper industry in Wisconsin will be here to make them.
Unbeknownst to advertisers, Time Inc. has been quietly switching from the traditional glossy stock to a cheaper grade, known as supercalendered plus, or SC.
Paper industry sources said that Time Inc. began buying up the thinner stock at the start of the year and had eased it into Time, Entertainment Weekly and Fortune by the second quarter.
Time Inc. is taking it slow, especially with flagship People. As one source said, “Readers generally don’t know the difference, but advertisers do.”