Business Management - Sustainability

TRUTH BE known, while many of you make a handsome living in the printing and associated services sectors, you hate paper. And that’s OK, for you have good reason to feel that way. Paper can be pretty annoying. It’s pricey, for one, accounting for a lion’s share of total costs. It is a space hog; between the real estate it consumes and the cost, many would prefer to have the least amount necessary in inventory. Web rolls are bulky and awkward...ever get your foot pinched by one? People have even been killed by runaway webs. Perhaps worst of all, paper gets wasted. Even with

IN JANUARY 2008, InfoTrends and North American Publishing Co. (NAPCO) formed a unique partnership, combining Printing Impressions’ large subscription base with InfoTrends’ in-depth research tools. The result is a new quar- terly tracking program called “Emerging Strategies in Production Print,” aimed at polling print service providers on some of today’s hottest industry topics. To kick off our inaugural survey, we chose a topic that has been gaining a lot of recognition over the past year: “green” printing and sustainability. With many buzz words and views being tossed around by industry leaders, we decided it was time to check the pulse of the industry itself

Going green is about more than which paper and ink you use for direct mail efforts. Sustainable business practices include managing your database and prospecting activities as efficiently as possible. Purging duplicate records, cleaning dirty addresses, employing suppression/contact preference databases and segmenting your lists for accurate targeting equals direct marketing in the least wasteful manner possible—not to mention a greater ROI. By following list maintenance best practices, you will reduce your run lengths; enable more effective, 1:1 communications; and reduce the amount of undeliverable-as-addressed mail that burdens the USPS and torpedoes your campaign results.

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Most have dubbed drupa 2008 the “ink-jet drupa,” and while many would agree that most new product releases and announcements have focused on ink jet applications, there are others. The pace of product introductions has slowed at drupa, and at other shows—but not because there is less innovation in our industry—because modern marketing won’t permit releases of new technology every four years, or even annually for that matter. Conversely, markets today require access to new products and innovations much quicker than in the past, so the days of “waiting” for drupa, PRINT, IPEX or IGAS are over. When a product is ready for market

ROCHESTER, NY—Xerox Corp. is committing $2 million to Rochester Institute of Technology to serve as a founding partner of The Golisano Institute for Sustainability. Anne Mulcahy, Xerox chairman and CEO, made the announcement Thursday during a presentation on the RIT campus. This investment in RIT by Xerox, which will be spread over five years, focuses…

PITTSBURGH—April 4, 2008—Industry interest in and programming on sustainability helped increase attendance at the 2008 National Environmental Health & Safety Conference by a remarkable 53%. About 225 people attended the March event at the Sheraton Indianapolis City Centre Hotel, a number the 13-year-old conference hasn’t experienced since 2002. The keynote presentation by Mark DiVito, “The State of Sustainability in Graphic Communications,” was based on a survey by Reed Business Information. This survey identified how different printing stakeholders are addressing green issues. The results included: Companies that felt the emphasis on sustainability in printing had increased in the past year: 75%. Companies with a

IN ONE of RR Donnelley’s private mail handling and logistics facilities, the largest operation of its kind in the world, an employee exits a section of the interior space, and the lights over that area turn off…automatically. A global enterprise elects to have RR Donnelley produce printing using Forest Stewardship Council (FSC) chain-of-custody certified papers, and it responds in its plants in Mexico, Canada, the United States and China. A fan that cools a press used to run continuously. Now, it intelligently senses when heat needs to be dissipated and runs only as required. Instead of being discarded, damaged wooden pallets are

TORONTO—February 25, 2008—Participants in a unique study of bird populations that is expected to improve forestry practices in Canada’s Acadian forests have received the first-ever Sustainable Forestry Initiative® (SFI®) Leadership in Conservation Research Award. SFI President and CEO Kathy Abusow presented the award today to UPM-Kymmene Inc., a global leader in magazine paper production; Time Inc., the world’s largest magazine publisher; the Université de Moncton; the New Brunswick Department of Natural Resources; The Nature Conservancy of Canada, and Bird Studies Canada. “This is a truly unique project involving the landowner, academics, conservation groups, forest companies and the customer, all committed to using

TEGERNSEE, GERMANY—FEBRUARY 13, 2008—Sun Chemical has today unveiled the first details of its plans for Drupa at the PrintCity Media Event in Tegernsee, Germany, which will involve world-leading innovations covering the publication, packaging, commercial and industrial sectors. Quality, service and innovation – as well as environmental issues – will be top of the agenda for Sun Chemical’s offering at Drupa, taking place in Düsseldorf, Germany, from 29 May to 11 June. Sun Chemical’s pioneering inks will be used on many of the presses that will be running at the exhibition - and there will be numerous surprises for visitors to Sun Chemical’s 600sq

ARCDALE, NC—JANUARY 14, 2008—Vecoplan, a worldwide leader in size reduction technology, introduces the RG 70-S industrial shredder. Designed specifically for processing paper and plastic waste for reclamation and recycling, large extruder purgings, large reject parts, trim scraps, baled or loose film, synthetic fiber, carpet, wood processing scrap, medical waste, and cardboard. The RG 70-S features a larger rotor diameter and taller feed ram that dramatically improves the throughput and overall processing efficiency of bulky scrap materials, and other large dimension waste products. The RG 70-S features true dump and run operation, so entire containers of waste can be fed into its hopper. The hopper,