IN THIS new era of environmental responsibility, the message of “green” implies that a company uses state-of-the-art business practices and promotes good corporate citizenship. For a print provider, going green can transform an ordinary printed product into a powerful marketing tool, even as it serves customers as their most durable and trusted communication vehicle.
AS A society, we rely on plastic for its strength, resilience, flexibility, elasticity, durability and protective properties, characteristics that have not escaped the notice of print buyers and specifiers everywhere. As a result, many printers increasingly view printing on plastics as a way to differentiate themselves, while turning out products of higher value demanded by their customers—value they hope can be reflected in premium prices and higher profit margins.
MORE THAN ever, printers are being asked by their customers to prove their green credentials. In response to the demands for printers to create a creditable recognition program, the Sustainable Green Printing Partnership (SGP Partnership) was created. On August 28, the SGP Partnership began accepting applications from printers that want to be recognized for their efforts at being a sustainable green printer.
AS THE largest privately held printer of magazines, catalogs and other commercial products in the Western Hemisphere—and the third-largest printer, public or private, in the nation—Quad/Graphics employs more than 12,000 people worldwide in 10 core domestic printing plants, as well as operations in Poland, Argentina and Brazil. With a resumé like that, it’s no wonder that being “green” is extremely important to this mega printer.
SAN LUIS OBISPO, CA—October 9, 2008—The graphic arts industry continues to rally around sponsorship of the 2nd Annual "The Business of Green Media" sustainability conference that will be conducted by Cal Poly and SustainCommWorld on January 22, 2009.
RESTON, VA—PRIMIR is about to release a new major research study entitled “Sustainable Print in a Dynamic Global Market: What Going Green Means.” Given the global dynamics at play, PRIMIR contracted with Pira International (UK) to complete this extensive research endeavor that defines sustainability and identifies the regulatory, economic, social and environmental drivers impacting the developed nations print supply chain players.
Being a good corporate citizen starts at "home" with a comprehensive review of the environmental impact of your company's practices. From paper, water and energy conservation to waste management, recycling and commuting-the opportunities for doing business without needless harm to the environment are plentiful. What's more, solutions exist that save money and resources.
PITTSBURGH, PA—October 6, 2008—Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF) is seeking to honor an individual who has unselfishly made significant contributions toward environmentally-sound practices in the printing industry. Nominations for the William D. Schaeffer Environmental Award are due November 3, 2008.
Printing Impressions' Sustainable Printing News for October 2008
AT ondemandcolor, Long Island City, NY, being a successful commercial printer means more than just offering affordable, high-quality offset printing.
