Business Management - Industry Trends

Thayer Long says that becoming the sole proprietor will better position NPES to make changes and investments for GRAPH EXPO/PRINT.

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers use it.

Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.” In 2016, that 69% figure was joined by a single-digit response of marketers cutting back in the channel. Six percent […]

Scientists at Skipping Rock Labs have created an edible water ball designed to eliminate the plastic used in traditional water bottles.

Ken Von Wald was presented the Distinguished Service Award at ISA International Sign Expo, awarded to a leader in the sign industry.

Amy Olson, graphic designer, at Suttle-Straus in Waunakee, Wis., discusses the process of creating the Suttle-Straus 2017 Calendar.