Your Sales Swing Thought
Watch this week's Short Attention Span Sales Tip here.
Good morning!
I belong to a local Golf Club and have for several years. I remember driving by on Saturday mornings and watching the old fogies teeing off. There is a group of them that would go out early and I recall snickering at the site of a bunch of gray-haired guys chasing the ball around.
Now, I'm in that group.
A couple of Saturdays ago one of the players in our foursome stepped up to the first tee, lined up his shot just before he hit the ball exclaimed, “Well, I know what not to do.” I laughed at his comment and said, “Nice swing though, John.”
Most golfers have a swing thought. It's the last thing they think of before they draw the club back and hit the ball. Ordinarily, it's something positive (like “Stripe it down the middle”) or directive (like, “Make sure to keep your head still”). It's designed to get you focused and in the moment.
Salespeople can have a sales “swing” thought, too, as a way of motivating themselves. You could go with a Mel Fisher, “Today’s the day!” That what he said while he and his crew looked for a sunken ship, The Atocha, off the coast of Key West…a phrase that was repeated daily for 16 years.
Or maybe you’d prefer something more Eckhardt Tollé, like “Stay in the moment.” Tollé wrote, “The purpose of your life is to do what you are doing right now to the best of your ability.”
Or how about a different version of that thought; Don Miguel Ruiz’ “Always do your best;” the fourth of his Four Agreements.
A singular swing thought makes it possible to push away all the ancillary thoughts a golfer has (like, “No, Bill, you’re not old”) and allows them to concentrate on just one piece of advice or instruction. Sales people can borrow that thinking and improve the quality of their work, get more out of the selling day, and stay focused on completing one task before moving on to the next.
Might even help their golf game…unless they’re old.
The one place Bill’s age helps is The Sales Vault. He’s taken everything he’s ever known or taught about print/sign/label/packaging/promo sales and put it on one website: SalesVault.pro. Call Bill at 781-934-7036 for more information.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
