WOA 50th ANNIVERSARY -- Web's Balancing Act
While the early predictions may have been over blown, the medium will increasingly have to compete with other means of communication, cautions Dick Holliday, industry consultant and founding partner of 3P Inc. in Westerly, RI.
"Internet technology is going to continue to challenge print in application after application," he says. "There will be print market segments that go by the boards as they compete more with Internet technology.
"But I'm not at all pessimistic about the overall volume of print," Holliday continues. "Print is going to survive."
Perhaps just as fancifully, the web printing execs agreed to take a crack at the question: "If you could bring the industry together to address one issue, what would you most like to see accomplished?"
"Postal reform, postal reform, postal reform," Field says emphatically "The U.S. Postal Service is not doing the job efficiently. It needs competition, and we need relief from its ongoing ability to raise prices whenever it feels.
" The answer lies either in privatization or a greater threshold for justifying the cost-to-expense ratio for each and every class of mail, he suggests.
In a word, education, Stillo says. "We need to educate our work force to be the best skilled on the globe."
Stay tuned for the Web Offset Association 100th anniversary supplement for a scorecard on how the industry does on these issues and more.