Lehigh's Frick

By Mark Smith As the Web Offset Association turns 50, there is much about the industry it serves worthy of note. To a degree, the process has really only just come into its own in terms of color, quality, ease of operation and turnaround. Saying the industry has matured isn't necessarily an all-positive development, though, as any person who has celebrated the big 5-0 birthday probably will concede. Even while we toast web offset's current vitality, there are growing concerns about the competitive potential of digital alternatives producing or replacing print. The recent economic malaise has heightened feelings of uncertainty about the future.

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