How Wiley, Oxford University Press, Publerati Use Digital Printing to Increase Profits
The following article was originally published by Book Business. To read more of their content, subscribe to their newsletter, Book Business Insight Old.
Publishers are beginning to realize the benefits of digital printing technology. Digital printing makes shorter print runs more affordable, lending publishers the flexibility to react to market trends and test new ideas. This is opening up a wealth of opportunities for book publishers that were never possible before. Publishers can test new authors, formats, and subject matter without the high overhead and risk associated with offset printing. They can bring out-of-print titles back to print and optimize their backlist. They can reduce printing and shipping books that will never be sold.
At the Digital Book Printing Conference on November 17th, publishing leaders from John Wiley & Sons, Oxford University Press, and Publerati will share how they are using digital printing technology to create new revenue streams and reduce costs. The candid panel discussion will feature Kurt Scherwatzky, director of production services procurement at John Wiley & Sons, Lisa Ford, stock planning team leader at Oxford University Press, and Caleb Mason, founder and publisher of Publerati. This session is part of our first ever publisher-only track at the Digital Book Printing Conference. That makes this a great opportunity for book publishers to network and learn from one another in an intimate setting.
The Digital Book Printing Conference is a one-day event that will attract over 100 book publishers, manufacturers, and equipment suppliers to learn more about digital book printing opportunities and trends. Now in its third year, the conference will feature insights from procurement experts, industry analysts, and book publishers that are optimizing their book production and distribution with digital printing and workflow technology. Check out the full agenda here.
The Digital Book Printing Conference is a free, invite-only event. If you are interested in attending, please fill out the following inquiry form and a member of our team will be in touch.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
