Wilen Direct Expands Personalization with Kodak Prosper 6000C, NexPress SX3900
ROCHESTER, NY—March 31, 2015—Wilen Direct, a leading direct mail marketing company, is expanding its capacity to deliver timely, relevant and engaging communications through the adoption of the new Kodak Prosper 6000C press. Wilen expects the Prosper 6000C press to satisfy increasing demand for quick turnaround and high-quality, four-color variable direct mail solutions across various formats and substrates. It will also provide Wilen’s clients with a more efficient page inventory and a wider array of size and substrate options at record speeds and at much higher quality.
The Prosper 6000C press can produce high-gloss targeted direct mail pieces for an average of 30 percent less than using electro-photographic (toner-based) systems. These economics deliver Wilen’s clients greater return on marketing investment, as well as improved efficiencies in high-volume production runs of quality mail pieces.
In addition to the Kodak Prosper 6000C press, Wilen agreed to purchase a Kodak NexPress SX3900 digital production color press to augment its existing line of digital presses, which includes a previously-installed Kodak Prosper 5000Xli. Kodak’s technology has enabled Wilen Direct to become a global leader in high-volume, high-quality variable direct mail production.
Kodak’s expanded engagement with Wilen was part of a strong first quarter for Kodak’s Enterprise Inkjet Systems Division, which included increased market penetration and global adoption of Kodak’s Prosper press Portfolio.
"We put a tremendous amount of thought into who we partner with and as a result, we’ve established a longstanding, trusted relationship with Kodak," said Darrin Wilen, president of Wilen Group. "Our choice to go with both a Prosper 6000C Press and NexPress SX3900 Press was simple. The out-of-the-box technology Kodak provides is changing the nature of direct mail communications. Our clients live by mail and it’s our duty to provide them with the best solutions to help them compete—Kodak is the only technology partner capable of helping us deliver on that."
Eric Owen, vice president of sales and marketing, Enterprise Inkjet Systems Division, Eastman Kodak, also noted, "Our engagement with Wilen Direct is more than a decade strong and we’re thrilled to be able to place the most advanced inkjet technology on the market today inside their operations. With these new presses up and running, we expect Wilen Direct will continue to hold its position as a leader in direct mail marketing by helping organizations envision and implement new ways to leverage digital printing technology."
About Wilen Direct
Wilen Direct is an industry-leading end-to-end direct mail solutions provider, leveraging data and state-of-the-art printing technologies such as variable data printing to deliver highly targeted, effective and cost-efficient outreach. Wilen Direct is a partner affiliate of the Wilen Group, a privately held marketing communications and printing services organization.
Kodak is a technology company focused on imaging. It provides—directly and through partnerships with other innovative companies—hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With its world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives.