Wilen Direct Completes Beta Testing of Kodak Prosper S10 Imprinting System
ROCHESTER, NY—Sept. 2—Wilen Direct, one of the first U.S. adopters of the Kodak Prosper S10 Imprinting System, has recently completed the formal purchase process following several months of intense beta testing in which the Kodak System delivered outstanding results in quality and productivity. This announcement closely follows the news of Kodak’s first sale of a Prosper S10 Imprinting System to Instant Data Forms in Hong Kong, in July.
Wilen Direct, the Florida-based affiliate of the Wilen Group, is using Kodak Prosper S10 Imprinting Systems to deliver highly targeted, cost-effective marketing materials that provide a greater return on marketing investment for its clients. The company is a leader and innovator in digital and variable data imaging, personalized direct marketing, advanced mail strategies and technologies, logistics, and fulfillment. The Wilen Group has built its business over the past 30-plus years publishing guides for cable and premium movie channel companies, and now serves a variety of national clients such as Charter Communications, Comcast, and Time Warner.
“The Kodak Prosper S10 Imprinting Systems allow us to compete in new markets using laser quality imprinting for the first time,” said Darrin Wilen, President of Wilen Media, part of the Wilen Group. “The speed and print quality are outstanding, letting us handle everything from small text to complex graphics with ease. In addition, we’ve experienced impressive reliability and productivity.”
Wilen Direct is running its Prosper S10 Imprinting Systems three shifts a day, seven days a week. One of the primary products personalized by the company with this innovative Kodak System is its VDP inline letter pack, which includes a full color envelope and letter, fully duplexed at 600 dpi. With the Prosper S10 Imprinting System, the company is able to produce over 80,000 inline letter packs per hour, totaling approximately 1.6 million direct mail pieces per day on one press. Wilen Direct estimates that their production time is 40 times faster with the Prosper S10 Imprinting Systems, and cites expanded personalization capabilities, speed, throughput, quality, and data tracking as major benefits.