Channel Surfing: Mastering Social Media
PrintingCenterUSA.com is an online commercial printing enterprise located in Great Falls, MT. It offers full-color offset and digital printing services across the United States with affordable prices. The company has been in the printing business since 1970.
Today, it is a Web-based operation that offers discount printing prices to first-time customers, and wholesale prices to digital and offset print brokers and other commercial printing companies. PrintingCenterUSA.com also provides multi-channel communications capabilities ranging from personalized URLs (PURLs) to QR codes and variable data. It’s a big believer in social media as a mechanism to both communicate and build awareness for its business.
As part of its social media initiative, Aaron Rains was appointed as the company’s social media manager. Rains provides his client base with an ongoing stream of valuable information, including YouTube videos that feature the “Print Project of the Week.” These are short, educational videos that cover everything ranging from examples of cross-media campaigns to tools for cost-effectively producing labels.
PrintingCenterUSA.com also leverages Twitter. “I have a variety of Twitter communications,” Rains notes. “I continually provide links to new applications and ideas for effectively using emerging technologies like QR codes. We offer end users with vertical market examples that are aligned with their specific industries.
“There are also links to sites and information about how small businesses can leverage print and cross-media for growth,” he adds. “It really is about developing techniques to provide an ongoing stream of information to your community.”
Rains also believes that LinkedIn has tremendous value. “It is a good mechanism to expand your network, reconnect with lost customers and prospects, showcase your expertise and keep in touch with industry updates,” he notes.
“We also leverage it to get introductions through existing clients. Referrals are always the best way to meet someone. When you are based in Montana, you may not be able to meet face-to-face, but LinkedIn referrals get you in the social media door.”
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.