Unleashing the Power of 'Why' –Farquharson/Tedesco
Why don't printing companies talk about themselves that way? We give lip service to being a "communications provider" or a "business partner" for our customers. But how well—and how frequently—does this really come across in your company's messaging?
Embrace the power of leading with "why." You may find it's the best differentiator your printing company has. Maybe the only one you need.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
