University Printing Programs -- The Next Impression
The ACCGC-accredited program, which is home to approximately 350 students and more than 3,000 alumni, has a heavy focus on digital technologies, according to Levenson. He says that there is a balance, however, with traditional printing techniques.
Another top graphic communications university is the Rochester Institute of Technology (RIT), which has also evolved its program to reflect newer industry trends.
RIT's School of Print Media offers two undergraduate programs: one in Graphic Media, an evolution of the university's core printing program; and New Media Publishing, a five-year-old program focused on the latest technologies. A Masters in Print Media is also offered, along with Packaging Science, housed in a separate school. The School of Print Media has a current enrollment of 319 students.
The Rochester, NY-based school is constantly moving courses and repackaging programs to best serve the industry, according to Patricia Sorce, chair of the School of Print Media.
"Students want to study the communications aspects of the program the most, but there is a balance in the program so that they learn all aspects of print," says Sorce. "We also approach information and materials sciences. I feel strongly that these complicities must be built into the program. Students still have to understand information workflow along with new Web development.
"Understanding the complexity of print is what we teach," she adds. "Our students assume a lot of responsibilities very quickly once they leave here. They leave here prepared."
New Kid on the Block
A welcomed newcomer to the educational world of graphic communications is Fairleigh Dickinson University. The largest private university in New Jersey has recently formed an educational alliance with the Association of Graphic Communications (AGC).
The official signing was held last November during AGC's fourth Graphic Communications Day conference. The program is part of Fairleigh Dickinson's Executive MBA program, featuring a new concentration in Graphic Communications Management. The program is designed for senior- and mid-level managers who are looking to lead organizations. It will be shaped based upon the experience the managers bring to this 21-month program.