Trish Witkowski of Foldfactory.com to Give Free, LIVE Presentations Online For Global Event
BALTIMORE—August 13, 2013—Trish Witkowski of Foldfactory.com will be giving two live-streaming online presentations on creativeLIVE.com on Tuesday, August 20, 2013. She will be presenting during the creativeLIVE “Adobe Creative Cloud Design Week,” an event that is expected to attract a global audience of over 100,000 unique viewers. creativeLIVE is a fast-growing live, online classroom for creative entrepreneurs. They were recently featured in TechCrunch and The New York Times.
Witkowski, an expert in folded solutions for print and mail, hosts a popular video series entitled “60-Second Super-Cool Fold of the Week.” She inspires thousands of people weekly on her YouTube channel—which grabbed the attention of the talent scouts at creativeLIVE. “We received many requests from our viewing audience to invite Trish to share her knowledge and enthusiasm for direct mail and folding,” stated George Varanakis, head of talent for creativeLIVE in Seattle. “We have no doubt that her events will be both fascinating and well-received.”
Witkowski will be giving the following free, back-to-back presentations on the morning of August 20th:
“Direct Mail to the MAX”—(9:00am PT/12:00pm ET) The 90-minute presentation is focused on the process behind creating direct mail that performs. She will cover audience, strategy and planning, format choice and engagement techniques, testing, tracking and measurement. She plans to back up the information with powerful real-world case studies. Witkowski will also be launching her new publication series, Direct Mail (simplified), during the event.
“That’s Fold-tastic!”—(10:30am PT/1:30pm ET) For this presentation, Witkowski will be sharing her best folding tips, tricks and formats from nearly 20 years of research on the topic. This fun and inspiring session will feature some of the most fascinating real-world folded solutions from her vast collection of print samples. She will also make a move to the desktop to share some production techniques for creating accurate Adobe InDesign files for folded materials.
“I’m so excited to be a part of this event,” stated Witkowski. “It’s an incredible opportunity to reach a global audience of creative professionals and to share my passion for direct mail and print. I’ve spent my entire career researching folding and, in recent years, mail—and I know I can help people get amazing results. It’s going to be a blast.”
The events are free to watch and will stream live at their scheduled times at creativeLIVE.com. The events will be rebroadcast within a 24-hour period. After that, interested parties can purchase unlimited, anytime access to all of the “Adobe Creative Cloud Design Week” events for $199.00. To RSVP for the free events and to view the complete five-day event schedule, visit creativeLIVE.com and click “Adobe Creative Cloud Design Week” in the upper right corner of the page, or visit the following link: www.creativelive.com/conferences/adobe-creative-cloud-design-week.
Witkowski is encouraging print and design industry professionals to spread the word about her upcoming live events, and the other valuable sessions covered during Adobe Creative Cloud Design Week. “Whether you’re an industry veteran or a student, you’re going to learn valuable information and new skills—for free.” She adds, jokingly, “Be there or be square.”
Foldfactory.com is an online resource for direct mail and folding templates die lines, ideas, and resources. For more information about foldfactory products and resources, visit foldfactory.com. To view hundreds of creative folding ideas, visit www.youtube.com/foldfactory.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.