Rolling Invitation with Smart Nested Components: 60-second Fold of the Week (Video)
At foldfactory, we love a clever tweak to a folding classic. This week's featured format is a special event invitation with eye-catching diecuts and a smart idea that will prevent your response materials from falling on your prospective guests' laps! The invitation is for the Brilliance in Bloom event for The Morton Arboretum. At first glance, the cover—in its delicately diecut detail—looks like the work of a laser, but it's not. Ace Graphics used the Inline Offset Cutting system (IOC) to perform the detailed cut design inline on an offset press—all while it was printed with fluorescent Pantone inks.
A clever half-moon diecut suspends the response materials mid-way and shows off the gorgeous design. You're going to love this simple stunner!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.