Cascading Accordion/Open Gate Hybrid Brochure: 60-Second Fold of the Week
This week's selection is a very creative recruitment brochure for Calvin College. Produced by Pageworks in Grand Rapids, Mich., and designed by Amanda Impens, this brochure combines the best of two formats into one sculptural, self-standing piece.
The brochure features a luxuriously wide reveal, fun illustrations and cleverly placed typography. Oh, and the envelope is cool, too! You won't want to miss this week's inspiring solution.
How was this Cascading Accordion/Open Gate Hybrid Brochure created?
- Folding Style: Cascading Accordion/Open Gate Hybrid Format
- Print Production: Pageworks, Grand Rapids. Mich.
- Client: Calvin College
- Paper: Accent 100# Text
- Size: Flat 34.375" x 10"; Folded 6.875" x 10"
- Finishing: diecut/score, hand fold
- Notes: Printed on a Heidelberg Offset Press. 13,500 qty.
- Budget Rating: Low – Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.