Tri-State--Reinvent and Refocus
Tri-State Services continues Campagna's quest to stay one step ahead in the printing business by addressing the Internet and the digital world with Website design, trade show management, marketing and promotion. Tri-State is involved in managing the Art Book Fair, including developing its Website, producing the promotional printing and marketing. The company also became a Skyline dealer, marketing and selling that company's pop-up display business for trade shows.
Tri-State is also putting the finishing touches on a new Website that will feature all of its products and services under the company umbrella. For example, Litho customers will now be able to upload book manuscripts/cover designs and track their jobs. A pricing calculator, Calculator Wizard, can produce quotes on book pricing as the client can learn adjusted costs as specs are changed. The Wizard is offered also to brokers who can use it on their own Websites.
"What we've done is identify a market that we're interested in, that can utilize our services and then built a customer base around that," Campagna says.
"Whether we're printing a book for a broker or printing one directly for a customer, it doesn't change what's happening on the production end. The knowledge really has to be on the customer service end, and that's what we've been addressing."
It is the investment in an Océ digital system that enables Tri-State to work its finished-book proofing magic. Working in a PDF, PostScript, PageMaker or QuarkXPress format, the files are delivered to the Océ system and the proof produced is also the finished product, complete with cover. It's the actual pages and a cover, without the hassle of negatives, bluelines and the pesky $20 to $100 author's alteration fees for the mistakes that invariably crop up.
"Now, if you want to make a change, it's no big deal," he says. "You're looking at a finished product, not a blueline. My response when I see it, even to this day, is 'wow.' " Imagine how his customers feel.