Tri-Fold Self-Mailer with Tipped, Stepped Booklet: 60-Second Fold of the Week
We've been spending a lot of time lately focusing on style and simplicity—and continuing with that mindset, this week we have a great found sample from Delta Airlines and American Express. The oversized self-mailer starts with a die-cut short panel on the cover that opens to reveal a Tri-Fold format that works as a carrier for a 10-page (yes, 10-page!) tipped-on waterfall booklet.
The booklet holds customized content and special offers in an organized, stepped format. This concept could be used for many different verticals, too. Great mail!
How was the Tri-Fold Self-Mailer with Tipped, Stepped Booklet produced?
Folding Style: Tri-Fold
Client: Delta Airlines / American Express
Size: Folded: 10.375" x 5.875; Flat: 27.5" x 5.875"; Insert: 7.5" x 4.625" folded
Paper: ~80 lb Coated Cover
Printing: Printed 4/4
Finishing: Die cut, score, tip-on booklet. Waterfall booklet is 10-pages pasted.
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
