Tri-Fold Self-Mailer with Pasted, Tabbed Insert: 60-Second Fold of the Week
There's nothing like a simple, practical solution that you can use for lots and lots of different applications. This week's spotlight is on a smart format idea from Delta Airlines for their SkyMiles American Express card. The base format is a tri-fold, which is a natural fit for self-mailing situations, however, they added a tabbed four-pager that was pasted into the center panel for a paginated feel and added organization.
We think you'll see lots of creative potential in this week's episode!
How was the Tri-Fold Self-Mailer with Pasted, Tabbed Insert produced?
Folding Style: Tri-Fold with Pasted 4-Pager
Client: Delta SkyMiles Program
Paper: 80-lb. Coated Cover
Size: Flat, 15.5" x 7.125"; Folded: 5.25" W x 7.125" H; Insert is 9.5" x 7.125",
folds to 4.75" x 7.125"
Finishing: Long-run Inline Paste, Fold and Fugitive Glue
Budget Rating: Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
