‘Trends & Future of Direct Marketing’ (Part 2) - PRIMIR Summary
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The research found that retailers plan to continue to use flyers and inserts, in conjunction with loyalty programs, web-based information, and perhaps e-mail, mobile communications, and social networking tools.
Transaction/Promotion
Secondary advertising in the form of ride-along inserts with bills and statements is the most prevalent form of print-based direct marketing for transactional mailings. In recent months a great deal of attention has been paid to transpromoóadvertising printed directly on a customer’s statement. Thus far, however, the reality has not lived up to the promise.
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