‘Trends & Future of Direct Marketing’ (Part 2) - PRIMIR Summary
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Direct mail is a key customer acquisition tool. That said, the availability of an increasing number and variety of electronic channels has placed the cost of direct mail in an increasingly unfavorable light in the minds of many marketers. In addition to directly affecting direct mail costs, postal rates and regulations add a layer of complexity to the process, again highlighting the relative speed, simplicity, and low cost of electronic channels (see figure).
0 Comments
View Comments
Related Content
Comments