‘Trends & Future of Direct Marketing’ (Part 2) - PRIMIR Summary
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Catalogs
Marketers to both consumers and businesses make use of catalogs. The research indicates that despite rising postal costs and other issues catalogers face, the catalog market is healthier than one might expect. During the past decade, the role of the catalog changed substantially, from a direct response vehicle to one that drives customers to the web to place an order. This change impacted the volume and nature of printed catalogs. But on the positive side, it secured their place as an essential part of an integrated, multi-channel marketing program.
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