TransPromo Special Report — Using QR Codes for Cross-Media Integration
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One answer to the full implementation of multichannel programs is QR (Quick Response) codes. This high-density barcode is readable by cell phones and simple PC cams. Recipients can quickly and easily interact with the QR-enabled transactional documents they receive.
They simply point their camera at the QR symbol, and they are instantly connected to a QR-encoded Web page without having to remember any information or type in numbers and promotional codes—they just point and shoot. The Web page could be a sales video, a coupon or a product promotion encoded with the specific recipient’s demographic profile.
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