Tragedy Brings Introspection -- DeWese
After a discussion of whether "salesmen" (forgive the author; women were not print salespeople in the 1950s) are born or made, the author wrote, "The printer, in the final analysis, pays the bill for careless selection and training of salesmen. He pays for it in lost contracts, in blunders on the part of inexperienced and careless salesmen, and in lost reputation when jobs do not arrive when promised or do not measure up."
More Advice From the Past
He continued, "He and the entire industry, as well, pays for it when, through lack of selling initiative, persuasiveness or wisdom, funds which would have been best used for printed or lithographed advertising pieces are routed to less effective media. For all these reasons it, therefore, will pay the printer in the long run to find and train his own sales force.
"In doing so, the printer should seek salesmen who:
* Have a selling personality.
* Have acquired, or can obtain, individual assurance. (I think he means self-esteem.)
* Have at least a junior college education.
* Have a love of fine printing and are ambitious to build better business with better printing.
* Are willing to learn the mechanical and technical details of the printing business, constantly keeping up with its improvements.
* Have initiative and perseverance.
* Have a burning desire to use their God-given talents for good."
Well, the last item is sort of where I came in. I have resolved and have a "burning desire" to better use the few talents I have. I hope all of you will do the same. I have been blessed in life and I really need to do better for the folks who depend on me.
If you would like a complete copy of the anonymous author's full article, then write me and I'll send it to you. If you are among the first 20 readers to write, I will send you one of the actual antique magazines.