'Top 100 Print Buyers for 2021' Forecast Helps Printing Companies Focus Their Sales Targets
The days of a true general commercial printer continue to be numbered, as printers today focus their sales efforts to provide a range of offerings and services targeted at print buyers within specific vertical markets and industries. So it's imperative for printers to stay tuned in to societal changes and shifts in print buying activity based on current events, societal trends, and economic and political conditions.
A very helpful sales planning tool is the "Printing Impressions Top 100 Print Buyers for 2021" ranking and accompanying analysis, which forecasts projected annual sales volumes, and print procurement spending activity and trends, for the coming year. The list and expert commentary are compiled annually by Vincent Mallardi, a long-time printing, packaging, and paper industry forecaster and analyst.
The report serves as a helpful sales and marketing planning tool for printing companies, both large and small, to follow the money. After all, these Top 100 print buyers alone are forecast to procure $56.2 billion worth of printing in 2021, an increase of $2 billion from this year. And the Top 25 companies on the list are projected to procure nearly half of all print among the Top 100 — and more than one-sixth of all U.S. printing demand.
Top Print Buyers Change Due to Pandemic, E-Commerce Growth
For example, as a result of consumer buying shifts — partially driven by shutdowns and stay-at-home order due to the coronavirus — the four primary Logistics/Freight Providers (U.S. Postal Service, FedEx, UPS, and Amazon) have mushroomed to become the most pronounced print buyers. Ranked Number One on the list, the USPS alone is expected to procure $1.9 billion worth of printing.
Beyond logistics and discount home delivery, the largest shares of print buys among the Printing Impressions Top 100 Print Buyers are in Health (27.2%) and Food/Beverages (19.2%). And, overall print growth will be concentrated in Personal Care, Medical/Pharmaceuticals, and Safety/Security, according to Mallardi.
The worst permanently-affected categories, he predicts, will be Commercial and Retail Real Estate (-28%). And Automotive, Fashion, Travel/Hospitality, and Higher Education print are likely to decline by one-fourth or worse.
See how the verticals and specific clients you serve — or hope to — line up with the "Top 100 Print Buyers for 2021" forecast and analysis. You can download the full report for free by clicking here.