Tipsy Accordion Promotional Brochure: 60-Second Fold of the Week
This week, we're sharing an exciting (and simple!) concept—and proving the point that subtle adjustments can take you way outside the norm.
This promotional brochure for the art exhibit of Susan Sakamoto was designed by Hartman Design Studio for client Esplanade Arts & Heritage Center. Kallen Print of Calgary brought the concept to life in printed format for this short-run special promotion. Great stuff!
How was the Tipsy Accordion Promotional Brochure produced?
Folding Style: Tipsy Accordion
Print Production: Kallen Print / Calgary
Design: Hartman Design Studio / Calgary
Client: Esplanade Arts & Heritage Center / Medicine Hat, AB
Size: Folded: 7.5" x 10"; Flat: 24" x 8.5"
Paper: Astrolite 100# Text
Finishing: Score at 5 degree angle, hand fold.
Printing: Printed CMYK. 500 qty.
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
