Three Critical Sales Months Coming - Short Attention Span Sales Tip
Okay, it’s time to break out my annual, “Three most important selling months of the year” sales tip. You ready? Here it comes...
Let’s go over the facts:
- Next Monday is Labor Day
- The selling cycle is 3 to 6 months
- Roughly 3 months from now is Thanksgiving
- This is a finite amount of time and if you make a daily sales activity commitment and then meet that goal regularly, the benefit will come in December and afterward
If all that is true, and it is, then here once again is the sales tip that I’ve delivered for the last 10 years:
“The three most important selling months of the year are September, October, November. What you do or what you don’t do in this roughly 90-day period will determine how your year ends and how your Q1 of the new year begins.”
Gang, my recommendation is that you choose a minimum number of calls to make every single day starting the day after Labor Day. Hit it consistently. Exceed it if you can. Don’t worry about the results and don’t worry about whether or not your voicemail messages go unreturned. Focus exclusively and intently on your sales activity. Believe that you are making the needle move.
And trust me: These actions will result in more and better appointments and sales but you will not see any impact until after this 90-day time period has ended.
I make this statement every year and every year it is true. Every year I hear from someone in January or February who tells me how amazing their sales numbers are and how they could tie it all back to this sales tip.
Ignore this one at your own peril. Take advantage of it and you will be rewarded.
Want more?
The video version of this sales tip goes into more detail. Click here to watch the video.
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Need sales? Check out the new SalesPro Fundamentals certification course at www.idealliance.org/salespro-fundamentals/
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Bill Farquharson can be reached at (781) 934-7036 or bfarquharson@idealliance.org
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
